Category: Sales Organization

Paid ads, TikTok “solar hacks,” and headline chatter about changing incentives have left many homeowners both curious and cautious. They’ve heard the promises—and the horror stories. To win in 2025, top reps are following one blueprint: lead with empathy, educate with clarity, and invite commitment in small steps. Here are four coaching-backed moves (heard everywhere […]

Hard-sell is out; trust-first is in. FranklinCovey’s new Strikingly Different Selling® and the SolarCon 2025 bootcamps all pound home one lesson: informed homeowners reward reps who educate, personalize, and validate—not those who chase a quick “yes.” Below are the four conversation moves topping today’s coaching playbooks plus a plug-and-play 2025 Conversation Map (starter questions, talking […]

Digital ad bids keep climbing, call lists keep shrinking, and homeowners keep scrolling past generic promos. No wonder the newest coaching cohorts at SolarPro Academy and Better Earth Bootcamps are laser-focused on one thing: referral selling. A warm introduction from a neighbor or friend converts faster, costs less, and sticks longer than any cold-lead campaign. […]

Potential client arrive at the first call armed with Google research, YouTube “gotcha” videos, and a healthy dose of skepticism. They’ve read horror-story reviews, heard rumors about incentives changing, and watched regulators crack down on aggressive solar pitch-men. So how do top reps still average double-digit close rates? They shift the conversation—from pitching to partnering, […]

Homeowners in 2025 can Google kilowatt-hours, scroll Reddit for horror stories, and compare three quotes before you finish your coffee. Regulations are tightening, misinformation is rampant, and prospects are wary of high-pressure tactics. The reps who thrive now do one thing better than everyone else: they build trust first, sell second. Use the five steps […]

Digital ads are pricier, incentives are more nuanced, and homeowners are savvier than ever. 2025’s leading coaching programs—SolarAcademy, Greentech Sales Lab, and Sunlight Edge—are responding by training reps to consult first and close second. Below are five tactics straight from those training rooms. For each, you’ll see what to do and why it converts so […]

In 2025, solar sales isn’t just about explaining kilowatt hours and tax credits—it’s about connecting with real people, understanding what matters to them, and guiding them through one of the biggest home upgrades they’ll ever make. The latest insights from SolarCon 2025, plus top coaching programs from Better Earth, SalesRabbit, and FranklinCovey’s new Solar Sales […]

In today’s fast-moving solar market, product knowledge and pitch decks are no longer enough. With more competition and savvier homeowners, the reps who consistently win aren’t necessarily the ones with the flashiest proposals—they’re the ones with the strongest daily habits. Across the U.S., solar sales coaches are seeing a clear pattern: top closers run their […]

Let’s talk about one of the most overlooked goldmines in solar sales: the neighborhood around your latest install. While digital ad costs keep rising, word-of-mouth and local trust remain the most cost-effective and highest-converting lead source in residential solar. The best part? You don’t need a massive marketing budget to tap into it. All you […]

SolarCon 2025 just wrapped in Las Vegas, and if there’s one takeaway that echoed through every keynote, breakout, and hallway conversation, it’s this: differentiation is the new battleground in solar sales. Homeowners aren’t just seeing solar ads—they’re swimming in them. Every day, they’re hit with generic offers, templated pitches, and cookie-cutter proposals. So how do […]