Category: Sales Organization

Digital ads are pricier, incentives are more nuanced, and homeowners are savvier than ever. 2025’s leading coaching programs—SolarAcademy, Greentech Sales Lab, and Sunlight Edge—are responding by training reps to consult first and close second. Below are five tactics straight from those training rooms. For each, you’ll see what to do and why it converts so […]

In 2025, solar sales isn’t just about explaining kilowatt hours and tax credits—it’s about connecting with real people, understanding what matters to them, and guiding them through one of the biggest home upgrades they’ll ever make. The latest insights from SolarCon 2025, plus top coaching programs from Better Earth, SalesRabbit, and FranklinCovey’s new Solar Sales […]

In today’s fast-moving solar market, product knowledge and pitch decks are no longer enough. With more competition and savvier homeowners, the reps who consistently win aren’t necessarily the ones with the flashiest proposals—they’re the ones with the strongest daily habits. Across the U.S., solar sales coaches are seeing a clear pattern: top closers run their […]

Let’s talk about one of the most overlooked goldmines in solar sales: the neighborhood around your latest install. While digital ad costs keep rising, word-of-mouth and local trust remain the most cost-effective and highest-converting lead source in residential solar. The best part? You don’t need a massive marketing budget to tap into it. All you […]

SolarCon 2025 just wrapped in Las Vegas, and if there’s one takeaway that echoed through every keynote, breakout, and hallway conversation, it’s this: differentiation is the new battleground in solar sales. Homeowners aren’t just seeing solar ads—they’re swimming in them. Every day, they’re hit with generic offers, templated pitches, and cookie-cutter proposals. So how do […]

Consumer interest in solar has never been higher—but let’s be honest: not all leads are created equal. Many reps in the field are still battling low engagement, ghosting, and prospects who never had real buying intent to begin with. That’s why in 2025, success comes down to two things:✅ Generating higher-quality leads✅ Converting them more […]

As solar continues to take off across the U.S., so does the spotlight on how it’s being sold. A recent PV Magazine USA article—“Solar sales practices: A growing regulatory concern” (Feb 27, 2025)—confirms what many of us in the field have seen firsthand: state regulators are cracking down on aggressive tactics, misleading savings claims, and […]

The U.S. solar market is evolving rapidly—and so are the skills needed to thrive in it. While mastering the basics of solar sales is essential, truly top-performing sales representatives are going beyond the fundamentals. They’re using advanced coaching insights, refined communication tactics, and real-time customer data to stand out in an increasingly competitive space. If […]

In the competitive world of solar sales, closing deals takes more than just knowing the product—it requires mental toughness, strategic execution, and relentless consistency. Sound familiar? That’s because these same traits are the backbone of professional sports. Today, some of the most forward-thinking solar companies across the U.S. are taking a page from the sports […]

The solar industry in the United States is evolving rapidly—and so are the strategies used to train and develop its sales force. As solar adoption grows and customer expectations become more sophisticated, the need for professional coaching and specialized sales training has never been greater. Today’s top-performing solar companies are investing heavily in ongoing development […]