Category: Sales Rep

Let’s talk about one of the most overlooked goldmines in solar sales: the neighborhood around your latest install. While digital ad costs keep rising, word-of-mouth and local trust remain the most cost-effective and highest-converting lead source in residential solar. The best part? You don’t need a massive marketing budget to tap into it. All you […]

SolarCon 2025 just wrapped in Las Vegas, and if there’s one takeaway that echoed through every keynote, breakout, and hallway conversation, it’s this: differentiation is the new battleground in solar sales. Homeowners aren’t just seeing solar ads—they’re swimming in them. Every day, they’re hit with generic offers, templated pitches, and cookie-cutter proposals. So how do […]

Consumer interest in solar has never been higher—but let’s be honest: not all leads are created equal. Many reps in the field are still battling low engagement, ghosting, and prospects who never had real buying intent to begin with. That’s why in 2025, success comes down to two things:✅ Generating higher-quality leads✅ Converting them more […]

As solar continues to take off across the U.S., so does the spotlight on how it’s being sold. A recent PV Magazine USA article—“Solar sales practices: A growing regulatory concern” (Feb 27, 2025)—confirms what many of us in the field have seen firsthand: state regulators are cracking down on aggressive tactics, misleading savings claims, and […]

The U.S. solar market is evolving rapidly—and so are the skills needed to thrive in it. While mastering the basics of solar sales is essential, truly top-performing sales representatives are going beyond the fundamentals. They’re using advanced coaching insights, refined communication tactics, and real-time customer data to stand out in an increasingly competitive space. If […]

In the competitive world of solar sales, closing deals takes more than just knowing the product—it requires mental toughness, strategic execution, and relentless consistency. Sound familiar? That’s because these same traits are the backbone of professional sports. Today, some of the most forward-thinking solar companies across the U.S. are taking a page from the sports […]

The solar industry in the United States is evolving rapidly—and so are the strategies used to train and develop its sales force. As solar adoption grows and customer expectations become more sophisticated, the need for professional coaching and specialized sales training has never been greater. Today’s top-performing solar companies are investing heavily in ongoing development […]

The solar industry is booming, and while single-family homeowners have traditionally been the primary target for solar sales, an exciting opportunity is emerging: the multi-family housing market. From apartment buildings and condominiums to townhome communities, multi-family properties are increasingly looking for renewable energy solutions to lower operating costs, attract eco-conscious residents, and comply with local […]

In today’s competitive solar market, simply selling solar panel installations may not be enough to convince homeowners to take the leap. Many potential customers are still unsure whether solar is the right solution for their energy needs, and some hesitate due to concerns about cost, efficiency, or ROI. So, how can solar sales representatives stand […]

In the competitive world of solar sales, numbers and financial data play a crucial role—but they’re not always enough to win over customers. While payback periods, energy savings, and tax incentives are important, what truly inspires action is emotion. And nothing taps into emotion better than storytelling. A well-told story makes solar energy relatable, personal, […]